Lamborghini Launches ‘The Epic Highway Journey’ NFT Assortment
On August eighth, 2022, Automobili Lamborghini, in collaboration with NFT PRO and INVNT.ATOM, is about to launch the primary of its new curated NFT collection ‘The Epic Highway Journey’.
Following two profitable NFT drops thus far, the tremendous sports activities automobile large Lamborghini is able to unleash an explosive NFT collection, going down over an 8-month interval.
Filled with utility, every NFT is a 30-40 second animation with audio, and collectors can be invited to affix ‘The Epic Highway Journey’ to its completion in March 2023.
“Since 1963, the 12 months of its basis, Automobili Lamborghini has at all times led from the entrance, demonstrating this with its tremendous sports activities vehicles that proceed to be the protagonists in goals of youngsters and adults everywhere in the world,” stated Christian Mastro, Advertising Director of Automobili Lamborghini. “Getting into the digital world of contemporary accumulating with NFTs is the pure translation and evolution of that dream. NFTs are the brand new, unconventional and unique proposition, paving the way in which for a brand new type of expression for the youthful generations.”
On this newest Lamborghini NFT journey, 4 NFT drops will happen over 4 consecutive days, beginning on Monday, August 8th on www.nft.lmborghini.com.
The primary three days will see the open version ‘Base NFT’ drops, adopted by the ‘Uncommon NFT’ drop on day 4, of which there are solely 63 in existence.
Every of the three open version NFTs can be priced at $196.30, whereas the uncommon NFT can be priced at $1,963 – a nod to Lamborghini’s founding 12 months of 1963.
Take observe, the sale for every drop lasts for twenty-four hours and this sample will repeat each month for 8 months, giving collectors the chance to accumulate puzzle items alongside the way in which.
On the conclusion of the marketing campaign, people who’ve acquired all of the month-to-month NFTs, both the three common NFTs or three common plus the restricted version, will obtain a particular NFT.
“Lamborghini loyalists and cryptocurrency followers can be amazed by this subsequent collection of drops that culminate in a really particular reveal subsequent March,” stated Christian Ferri, CEO of NFT PRO™, Lamborghini’s launch companion and skilled in engagement with customers of Web3. “We’re thrilled to proceed our partnership with Lamborghini by providing this actually unique NFT assortment.”
As for the utility of the NFTs, all collectors could have precedence entry to future drops from Lamborghini, NFT PRO and INVNT.ATOM, in addition to entry to the invite solely Discord channel of all three companions.
Furthermore, those that accumulate the complete set of open and uncommon NFTs will unlock extra, utilities, which embrace a particular NFT reward.
The inventive, technique, design, content material, and advertising communications for this newest curated assortment from Lamborghini was led by INVNT.ATOM the worldwide digital innovation division of INVNT GROUP.
Scott Cullather, President, and CEO of INVNT GROUP stated, “Our earlier collaboration with Lamborghini – auctioning off a 1:1 NFT connected to the final bodily Aventador Coupé tremendous sportscar – was a testomony to how impactful storytelling on the digital frontier cultivates group and client engagement. We’re honored to develop our relationship with Lamborghini and to be partnering with NFT PRO to rejoice innovation and Lamborghini’s 1963 heritage.”
Extra utilities can be revealed within the coming weeks, so keep tuned!
Keep in mind, the primary drop takes place on Monday, August eighth at www.nft.lmborghini.com.
For extra data on the drop, and all of the unique video content material, you possibly can go to the web site.
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